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- PURE Property Management and HomeRiver Group to merge—forming a 40,000-unit single-family property management firm
PURE Property Management and HomeRiver Group to merge—forming a 40,000-unit single-family property management firm
The combined single-family rental property management platform will operate under the name PURE HomeRiver.
Lance Lambert
January 22, 2026
PURE Property Management and HomeRiver Group announced on Thursday that they have merged to form PURE HomeRiver, creating what the companies say is the nation’s largest third-party single-family rental (SFR) property management platform.
The combined company—with each firm bringing roughly 20,000 units—manages more than 40,000 rental homes across 200+ markets and 35 states, operating through more than 80 local offices. In total, PURE HomeRiver says that between 85% and 90% of its managed units are single-family rentals.
PURE HomeRiver brings together PURE’s AI-native technology platform and unified operating model with HomeRiver’s national footprint and institutional servicing capabilities. Executives say the combined data platform is designed to improve operating efficiency, pricing, maintenance workflows, and customer experience across large portfolios.
"PURE HomeRiver isn’t just about our desire to establish a nationwide brand, but a deliberate strategy to harness a superset of unified operational data for our AI-driven platform to reduce complexity and drive better experiences at scale… Our AI-native platform features specialized, proprietary training that is orders of magnitude broader and directly on point for SFR, deepening our ability to anticipate and eliminate the inefficiencies that cost investors money or increase the risk of disappointing rental experiences. This is about getting smarter, faster."
Alongside the merger, PURE HomeRiver secured $80 million in growth capital, with PGIM—the global asset management arm of Prudential Financial—serving as the primary lender. Management says the capital will support continued acquisitions as well as investments in technology, operations, and service infrastructure as the company scales nationally.
The company plans to grow from 40,000 units under management to 60,000 over the next three years. Much of that growth will come through acquisitions, the company says.
Executives at PURE HomeRiver told ResiClub that they’re ready to go out and start buying other single-family property management firms. One reason is that scale can drive margin expansion in this space, with the company noting that surpassing roughly 500 single-family rentals in a given market is an important threshold.
“We're thrilled to welcome PGIM as a new financial partner… Their support provides strategic capital that allows us to grow thoughtfully, strengthen our platform, and accelerate value creation for our clients and partners. We’re looking ahead to our next 100 acquisitions as we accelerate national expansion with the aim of becoming the first nationwide household name in property management."
Company leadership emphasized that day-to-day operations for existing clients and residents will remain unchanged in the near term, with local teams continuing to manage properties as integration work happens in the background.