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Buydowns help giant homebuilders avoid 10% home price cuts in many soft housing markets
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Buydowns help giant homebuilders avoid 10% home price cuts in many soft housing markets

ResiClub PRO | In June 2025, 64% of new single-family home sales by the 21 largest homebuilders included a 'permanent' buydown—compared to 13% for all other builders, according to AEI Housing Center data.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
Giant homebuilder PulteGroup expands into the still-tight Cincinnati housing market

Giant homebuilder PulteGroup expands into the still-tight Cincinnati housing market

In Ohio, PulteGroup already operates in Cleveland and Columbus.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
New-home price premium hits record low—Lennar says small investors are taking notice

New-home price premium hits record low—Lennar says small investors are taking notice

Back in August, giant homebuilder Lennar—ranked No. 129 on the Fortune 500—launched the Lennar Investor Marketplace, a portal that allows mom-and-pop landlords to shop new-build homes for sale.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
+2+2
Invitation Homes: Builders have 'a lot of inventory' and they're selling to us at '20-plus percent discounts to market value'
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Invitation Homes: Builders have 'a lot of inventory' and they're selling to us at '20-plus percent discounts to market value'

ResiClub PRO | As builders wrestle with oversupply in key Sun Belt markets, Invitation Homes is swooping in.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
America's largest homebuilder D.R. Horton: We're leaning heavily into a 3.99% mortgage rate buydown
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America's largest homebuilder D.R. Horton: We're leaning heavily into a 3.99% mortgage rate buydown

ResiClub PRO | In fiscal Q4 2025, 73% of D.R. Horton homebuyers received a mortgage rate buydown, up from 72% in Q3 2025.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
8 things to know about the latest earnings of PulteGroup—a homebuilder ranked No. 229 on the Fortune 500
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8 things to know about the latest earnings of PulteGroup—a homebuilder ranked No. 229 on the Fortune 500

ResiClub PRO | PulteGroup CEO Ryan Marshall says the giant homebuilder is starting to see some improvement in Florida—but is still “finding the market” in its Texas and Western communities

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
Homebuilders keep shrinking homes—Beazer’s CEO says that’s the wrong answer

Homebuilders keep shrinking homes—Beazer’s CEO says that’s the wrong answer

Beazer Homes CEO Allan Merrill: "We want to change the affordability equation... It’s not just about what you can afford today at closing—it’s about what it costs to own the home every month."

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
The product is the factory: Cuby’s radical shift in how homes get built

The product is the factory: Cuby’s radical shift in how homes get built

Starting in Nevada, Cuby Technologies plans a network of micro-factories across the U.S.—each capable of building homes within a 150- to 200-mile range.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
Homebuilder unsold completed inventory sits at a 16-year high: Housing markets to find deals in

Homebuilder unsold completed inventory sits at a 16-year high: Housing markets to find deals in

The number of unsold completed new single-family homes at the end of August 2025 reached its highest level since July 2009. However, this supply isn’t evenly distributed.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
KB Home cut Florida home prices this year—now it’s seeing signs of stabilization in its Sunshine State business
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KB Home cut Florida home prices this year—now it’s seeing signs of stabilization in its Sunshine State business

ResiClub PRO | KB Home COO Rob McGibney: "We've actually found, in some cases, we've gone above what we needed to" and cut home prices too far in Florida.

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
America's second largest homebuilder Lennar says it's 'time to pause and let the market catch up a little bit'
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America's second largest homebuilder Lennar says it's 'time to pause and let the market catch up a little bit'

ResiClub PRO | After prioritizing sales pace over margins—with its incentives rate hitting a 16-year high—Lennar told investors on Friday it is ready to “pull back” on that strategy for “a little bit.”

Lance Lambert
Lance Lambert
HomebuildingHomebuilding
Homebuilder layoffs rise—especially in Texas and Florida—as pricing power slips

Homebuilder layoffs rise—especially in Texas and Florida—as pricing power slips

Residential building construction employment is down 3,800 jobs (-0.4%) from its cycle high, while residential contractors are down 44,000 jobs (-1.8%). That’s not a big pullback, but it does mark softening.

Lance Lambert
Lance Lambert